Creative Business, Strategy and Leadership Certificate

The Creative Business, Strategy and Leadership Certificate from Michigan State University will equip you to recognize the most potentially disruptive drivers of change—from both within the organization and from external market forces—assess the impact of disruptors on your organization, create an effective change strategy and lead the future of the organization with strategically aligned values, purpose, goals and vision.

Who Should Register

The five-course Creative Business, Strategy and Leadership Certificate is designed for the manager, senior manager, or executive tasked with leading strategy development at multiple levels and wanting to build resiliency, agility and infuse new thinking across the organization and align overall strategy, vision and goals.

About MSU's Broad College of Business

Founded in 1855, Michigan State University (MSU) is a globally recognized institution committed to democratizing knowledge and transforming lives. MSU Online offers flexible, professionally tailored programs through the Eli Broad College of Business, a leader in industry-focused education. With online, video-based e-learning and select opportunities for face-to-face networking, students gain actionable insights from esteemed faculty at one of the top research universities in the world.

Required Courses

Average Cost Per Course: $1,328

Total Estimated Cost: $6,640 (approximate for five courses)

What You'll Learn

Four 4-week courses and one 8-week course provide you with foundational knowledge in strategy development and innovation, including:

• The what and the why behind your organization and its strategy
• Methods to identify and assess key change indicators, and how to utilize in developing strategies to help avoid disruption, embrace change and leverage drivers of change as an advantage
• Tools and models such as customer journey mapping to translate organizational purpose and goals into team goals to align your organization in a strategic direction
• Development and application of your transformational leadership plan to set an aligned vision that drives individual, team and organizational performance toward that new strategic direction

Graduates of this certificate program will be prepared to:

• Lead strategy development and alignment within organizations.
• Foster innovation and agility to respond to disruptive market forces.
• Drive organizational performance with a clear vision and purpose.

Potential roles include Strategy Manager, Business Development Director, and Organizational Change Consultant.