BBA with Specialization in Digital Marketing

The Bachelor of Business Administration (BBA) from Nexford University provides a comprehensive foundation in business principles and practices, preparing students for leadership in a globally connected economy. This program combines general education with specialized coursework, offering eight in-demand specializations, including Business Analytics, Entrepreneurship, Digital Marketing, Supply Chain Management, Artificial Intelligence, Product Management, Digital Transformation, and International Business. The interdisciplinary approach encourages critical thinking, analytical reasoning, and strategic problem-solving, positioning graduates for transnational careers and further education, including Nexford’s MBA program.

Why Choose Nexford

Nexford is where global citizens learn the skills they need, at the moment they need them most. We help people move forward in their careers – and their lives. We're a Public Benefit Corporation based in Washington DC. Yes, we're for profit, but we prioritize public benefit over profit. Every time. Nexford aims to demonstrate a more effective way of aligning credentials to the workforce--one that is far better positioned to give any learner, regardless of starting point, an educational foundation for lifelong success. We do this through curricular innovation, leadership in learning analytics and the development of models and tools that enable personalization and impact at scale. We are a cross-disciplinary team of relentlessly optimistic, ambitiously creative, solution-oriented problem solvers who collaborate to uncover and develop new scalable ways to enable our internal and external partners to consistently drive learner impact using the latest technologies and innovative practices available.

Admission Requirements

To enroll, applicants must provide:

• Government-issued identification.
• Passport-style photo or selfie.
• Evidence of English language proficiency.
• Self-certification of high school completion or equivalent (e.g., GED or national exam certificate).
• Note: Nexford may request official transcripts or document verification during the admissions process.

BBA Courses

The Nexford BBA program is structured to offer a comprehensive, highly relevant learning experience designed for ambitious individuals who want to be business leaders. From foundational courses to developing deeper skills and knowledge in specific fields, our learners start making an immediate impact even before they complete their degree.

General Education: 10 courses
General education courses lay the groundwork for success in any undergraduate degree, covering essentials such as communications, math, and humanities. These courses enhance critical thinking and build you learning skills to prepare you for success in your program.

Degree Core: 15 courses
Degree Core courses include business skill essentials every BBA learner needs in the workplace. Each course is meticulously crafted to ensure you have a solid foundation in business principles, covering topics from management and marketing to finance and AI.

Business Electives: 10 courses
Learners get to choose ten courses from Nexford’s Business Electives to deepen understanding and skills. These 10 courses strengthen your business acumen and allow you to explore subject areas in more depth while designing your learning path to meet your career goals.

Specialization Electives: 4 courses
Nexford’s BBA is designed so learners can earn up to four specializations or select a specific area of study and build deep competency in their professional field. Alternatively, learners can mix and match four courses across specializations to create a customized set of skills.

Capstone: 1 course
The capstone course asks learners to tackle real-world business challenges and present their strategic solutions, serving as a valuable portfolio project that demonstrate business knowledge, skills, and ability to successfully lead in today’s dynamic economy.

What You'll Learn

Learners will develop key competencies in the following areas:

• Business Knowledge: Master fundamental business concepts and frameworks.
• Communication: Hone effective communication skills for diverse professional contexts.
• Career & Lifelong Learning: Identify personal and professional growth opportunities.
• Leadership: Analyze how leadership and team dynamics impact organizational performance.
• Technology: Use digital tools and data analytics for actionable business insights.
• Legal & Ethical Standards: Interpret global ethical, legal, and cultural standards in business.
• Quantitative Skills: Apply data-driven reasoning to solve complex problems.
• General Education: Gain essential skills in:
  • Written and oral communication
  • Quantitative principles
  • Natural and physical sciences
  • Social and behavioral sciences
  • Humanities and fine arts