BBA with Specialization in Business Analytics

The Bachelor of Business Administration (BBA) at Nexford University offers a comprehensive education in fundamental business principles, preparing students for leadership roles in today’s hyperconnected global economy. This interdisciplinary program combines critical, analytical, and strategic thinking with general education and eight in-demand specializations, including Business Analytics, Entrepreneurship, Digital Marketing, Supply Chain Management, Artificial Intelligence, Product Management, Digital Transformation, and International Business. Designed as a stackable credential, the BBA also provides a seamless pathway to Nexford’s Master of Business Administration (MBA) program, equipping students for transnational careers with evidence-based insights and global sensitivity.

Who Should Register

This program is ideal for individuals aiming to:

• Build a foundational understanding of business principles.
• Pursue careers in business or related industries with a global scope.
• Transition into advanced studies, including an MBA.
• Gain specialized knowledge in areas like entrepreneurship, AI, or digital marketing.

Why Choose Nexford

Nexford University empowers global citizens with education tailored to career advancement. As a Public Benefit Corporation based in Washington, DC, Nexford prioritizes public benefit over profit, aligning credentials with workforce demands. With a focus on curricular innovation, learning analytics, and personalization at scale, Nexford ensures learners gain practical, industry-relevant skills. Supported by a diverse team of solution-driven educators and innovators, Nexford offers a dynamic, technology-enabled learning experience for lifelong success.

Admission Requirements

Mandatory Documents:

• Government-issued ID
• Passport-style photo or selfie
• Evidence of English language proficiency

Educational Background:

• High school completion or equivalent (e.g., GED or national exam certificate)
• Official transcript verifying a bachelor’s degree for applicants with prior higher education
• Non-English documents must be officially translated

Additional Notes:

• The Office of Admissions may translate documents if necessary.
• Verification of high school completion may be required after internal review.

BBA Courses

The Nexford BBA program is structured to offer a comprehensive, highly relevant learning experience designed for ambitious individuals who want to be business leaders. From foundational courses to developing deeper skills and knowledge in specific fields, our learners start making an immediate impact even before they complete their degree.

General Education: 10 courses
General education courses lay the groundwork for success in any undergraduate degree, covering essentials such as communications, math, and humanities. These courses enhance critical thinking and build you learning skills to prepare you for success in your program.

Degree Core: 15 courses
Degree Core courses include business skill essentials every BBA learner needs in the workplace. Each course is meticulously crafted to ensure you have a solid foundation in business principles, covering topics from management and marketing to finance and AI.

Business Electives: 10 courses
Learners get to choose ten courses from Nexford’s Business Electives to deepen understanding and skills. These 10 courses strengthen your business acumen and allow you to explore subject areas in more depth while designing your learning path to meet your career goals.

Specialization Electives: 4 courses
Nexford’s BBA is designed so learners can earn up to four specializations or select a specific area of study and build deep competency in their professional field. Alternatively, learners can mix and match four courses across specializations to create a customized set of skills.

Capstone: 1 course
The capstone course asks learners to tackle real-world business challenges and present their strategic solutions, serving as a valuable portfolio project that demonstrate business knowledge, skills, and ability to successfully lead in today’s dynamic economy.

What You'll Learn

• Business Knowledge: Comprehensive understanding of business concepts and frameworks.
• Communication: Develop professional written and oral communication skills.
• Career & Lifelong Learning: Identify opportunities for personal and professional growth.
• Leadership: Assess the roles of leadership and management in organizational performance.
• Technology: Apply digital tools and data for actionable business insights.
• Legal & Ethical Awareness: Navigate ethical, legal, and cultural standards in global contexts.
• Quantitative Skills: Analyze complex problems using data-driven reasoning.
• General Education: Build foundational knowledge in:
  • Written and oral communication
  • Quantitative principles
  • Natural and physical sciences
  • Social and behavioral sciences
  • Humanities and fine arts

Graduates of the BBA program will be prepared for roles such as:

• Business Analyst
• Marketing Manager
• Supply Chain Specialist
• Product Manager
• International Business Consultant
• Entrepreneur

Additionally, they will possess the skills required for leadership and strategic decision-making in global organizations.