BBA with Specialization in Artificial Intelligence

The Bachelor of Business Administration (BBA) at Nexford University offers a comprehensive education in fundamental business principles, preparing students for leadership roles in today’s hyperconnected global economy. This interdisciplinary program combines critical, analytical, and strategic thinking with general education and eight in-demand specializations, including Business Analytics, Entrepreneurship, Digital Marketing, Supply Chain Management, Artificial Intelligence, Product Management, Digital Transformation, and International Business. Designed as a stackable credential, the BBA also provides a seamless pathway to Nexford’s Master of Business Administration (MBA) program, equipping students for transnational careers with evidence-based insights and global sensitivity.

Who Should Register

This program is ideal for:

• Aspiring business leaders seeking foundational and advanced business knowledge.
• Professionals aiming to specialize in areas such as digital marketing, AI, or supply chain management.
• Individuals planning to pursue graduate business education, including Nexford’s MBA.

Why Choose Nexford

Nexford University, based in Washington, DC, is a mission-driven Public Benefit Corporation prioritizing public benefit over profit. By aligning credentials with workforce needs, Nexford ensures learners gain career-ready skills through personalized, innovative education models. With a focus on lifelong success, Nexford delivers accessible and impactful learning opportunities to global citizens.

Admission Requirements

Applicants must provide:

• Government-issued identification.
• Passport-style photo or selfie.
• Evidence of English language proficiency.
• Self-certification of high school completion or its equivalent (e.g., GED or national exam certificate).
• Note: Nexford may request official transcripts or document verification during the admissions process.

BBA Courses

The Nexford BBA program is structured to offer a comprehensive, highly relevant learning experience designed for ambitious individuals who want to be business leaders. From foundational courses to developing deeper skills and knowledge in specific fields, our learners start making an immediate impact even before they complete their degree.

General Education: 10 courses
General education courses lay the groundwork for success in any undergraduate degree, covering essentials such as communications, math, and humanities. These courses enhance critical thinking and build you learning skills to prepare you for success in your program.

Degree Core: 15 courses
Degree Core courses include business skill essentials every BBA learner needs in the workplace. Each course is meticulously crafted to ensure you have a solid foundation in business principles, covering topics from management and marketing to finance and AI.

Business Electives: 10 courses
Learners get to choose ten courses from Nexford’s Business Electives to deepen understanding and skills. These 10 courses strengthen your business acumen and allow you to explore subject areas in more depth while designing your learning path to meet your career goals.

Specialization Electives: 4 courses
Nexford’s BBA is designed so learners can earn up to four specializations or select a specific area of study and build deep competency in their professional field. Alternatively, learners can mix and match four courses across specializations to create a customized set of skills.

Capstone: 1 course
The capstone course asks learners to tackle real-world business challenges and present their strategic solutions, serving as a valuable portfolio project that demonstrate business knowledge, skills, and ability to successfully lead in today’s dynamic economy.

What You'll Learn

Graduates of the BBA program will develop:

• Business Knowledge: A solid understanding of business concepts, frameworks, and principles.
• Effective Communication: Proficiency in creating structured written documents and delivering articulate presentations in diverse professional contexts.
• Leadership Skills: Insights into how leadership, management, and teamwork drive organizational performance.
• Technological Expertise: The ability to use digital tools and quantitative methods to generate actionable insights.
• Ethical and Legal Understanding: Knowledge of ethical, legal, and cultural standards in global business environments.
• Quantitative Reasoning: Skills to analyze data, solve complex problems, and make informed decisions.
• General Education Foundation: Competency in communication, natural and social sciences, mathematics, and the humanities.

Graduates will be prepared for roles such as:

• Business Analyst
• Marketing Manager
• Operations Manager
• Supply Chain Specialist
• Digital Transformation Consultant

With specialization options, graduates can align their degree with emerging industries and global market demands.