BA in Communication

The Bachelor of Arts in Communication at the University of Missouri-St. Louis (UMSL) is a flexible program designed to equip students with the knowledge, skills, and confidence to communicate effectively across diverse platforms and environments. The program combines mainstream communication research and theory with opportunities to tailor coursework to personal interests and career goals. With optional emphasis areas, this degree prepares students for interdisciplinary fields such as public relations, marketing, advertising, organizational communication, and more. Students gain hands-on experience through internship and practicum requirements, ensuring they graduate career-ready.

Who Should Register

This program is ideal for:

• Students pursuing careers in communication-intensive fields such as public relations, marketing, journalism, and human resources.
• Those seeking interdisciplinary expertise in organizational communication, mass communication, and information science.
• Individuals planning to advance to graduate or law school.

Why Earn Your Business Administration Degree at UMSL?

UMSL’s BBA program provides numerous advantages:

Flexibility
Full- or part-time options with online and hybrid learning formats.

Community Connections
Learn from and network with St. Louis business leaders.

Internship Opportunities
Gain practical experience with support from UMSL’s dedicated internship coordinator.

Expert Faculty
Courses are taught by highly qualified faculty with real-world experience and award-winning research.

Affordability
Competitive tuition with access to scholarships and financial aid options.

What You'll Learn

Participants will:

• Master effective communication strategies across various contexts and mediums.
• Develop a strong foundation in communication theory and research.
• Tailor coursework to specialize in areas such as Applied Visual Communication, Interpersonal Communication, Mass Communication, or Strategic Communication.
• Gain real-world experience through internships and practical applications, such as working with The Barnett Agency, UMSL’s student-run PR firm.

Graduates of this program will be prepared for roles such as:

• Advertising Manager
• Communications Coordinator
• Journalist
• Marketing Communications Specialist
• Social Media Manager
• Speechwriter
• Technical Writer
• Human Resources Specialist

UMSL communication graduates have secured positions at leading organizations, including Emerson, Build-A-Bear, FleishmanHillard, Nestle Purina, Express Scripts (Cigna), and the Missouri Department of Transportation.

Career Outlook

• Median Annual Salary: $66,750
• Employment Growth: 9% by 2032