Data-Driven Decision Making

In today’s data-driven world, business professionals need robust analytical skills to interpret data and make informed decisions. This 10-week online course equips participants with practical techniques for real-world business applications. Through self-paced learning and optional live sessions with expert instructors, participants will master data interpretation, predictive modeling, and optimization techniques to enhance decision-making and drive results.

Who Should Register

This program is ideal for:

• Business professionals seeking to enhance their data analytics skills.
• Individuals in marketing, finance, and operations roles who want to make data-informed decisions.
• Managers and leaders aiming to leverage data for strategic insights.

Why Choose Kelley School of Business

The Kelley School of Business provides a world-class education rooted in guiding students toward meaningful success. Known for fostering talent, humility, and perseverance, Kelley graduates possess the knowledge and skills needed to address complex challenges and contribute to their organizations from day one. With a reputation for excellence, Kelley equips students to thrive in a competitive and evolving business landscape.

Program Overview

Courses Include:

• Introduction to Data and Predictive Analytics
• Introduction to R and R Studio
• Prepping Data for Analysis
• Data Visualization
• Linear Regression Models
• Logistic Regression Models
• PCA, Factor Analysis, and Cluster Analysis
• Neural Networks and K-Nearest Neighbors

What You'll Learn

At the conclusion of this program, participants will:

• Construct, validate, and interpret data mining and predictive analytics models using large data sets.
• Apply analytical techniques to solve marketing, finance, and operations problems.
• Develop predictive models to anticipate trends and make proactive decisions.
• Utilize tools like R and R Studio for data analysis.
• Showcase their achievements with a Certificate of Completion and a digital badge.

Graduates of this program will:

• Earn a Certificate of Completion and a digital badge to display on platforms like LinkedIn.
• Be equipped to interpret data effectively and apply analytical insights to business challenges.
• Gain competitive advantages in roles like Business Analyst, Marketing Analyst, Operations Manager, and Financial Analyst.