BBA with Specialization in Digital Marketing

Nexford’s Bachelor of Business Administration (BBA) program is more than an education, it's an engine for career advancement. With coursework grounded in real-world scenarios and skills that today's businesses demand, every dollar and minute you invest brings you closer to your career goals.

It also forms part of our stackable credentials, making it a clear pathway for learners to advance to the University’s Master of Business Administration (MBA) program. The curriculum is a primer for critical, analytical, and strategic thinking, and combines general education courses with four specialization options. These include Business Analytics, Entrepreneurship, Digital Marketing, and Artificial Intelligence. The most complex business questions today are best answered with global sensitivity and evidence-based insight.

Who Should Register

This program is ideal for:

• Aspiring professionals seeking foundational and specialized knowledge in business.
• Individuals aiming for careers in diverse fields such as digital marketing, supply chain management, or international business.
• Learners planning to advance to graduate-level business programs, such as the Nexford MBA.

Why Choose Nexford

Nexford University is designed for a global audience looking to build in-demand skills while earning recognized and accredited credentials. We have reimagined what a modern university experience looks like, torn down the walls of the traditional campus and designed a modern learning experience 100% online.

By leveraging technology, we deliver world-class education, at a fraction of the cost of traditional universities. Our programs are future-focused and competency-based, enabling you to build practical skills you will use to get ahead in your career. And with no fixed class times, you can flex your learning to fit your schedule. Tuition fees are charged on a monthly basis, so the faster you graduate the more money you save.

Admission Requirements

To enroll, applicants must provide:

• Government-issued identification.
• Passport-style photo or selfie.
• Evidence of English language proficiency.
• Proof of High School or College Graduations. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English.
  • Note: Nexford’s Office of Admissions may request verification of self-certified documents.

Your Nexford BBA begins with general education courses, builds a strong foundation with core courses, and allows you to customize your degree with business electives or a specialization tailored to your goals.

Course Information

 General Education: These courses provide you with a solid foundation. Master topics such as intercultural communication and gain the essentials you need to succeed in different business disciplines. Build your knowledge in essential concepts that act as a bridge to help you understand the level expected from an undergraduate degree.

Business Focused Courses: Gain new skills in relevant and applicable areas. A rigorous and analytical understanding of the business fundamentals and general management across core subjects prepares you for today’s workforce.

Business Electives: Learners get to choose ten courses from Nexford’s Business Electives to deepen understanding and skills. These 10 courses strengthen your business acumen and allow you to explore subject areas in more depth while designing your learning path to meet your career goals.

Specialization Electives: 4 courses
Nexford’s BBA is designed so learners can earn up to four specializations or select a specific area of study and build deep competency in their professional field. Alternatively, learners can mix and match four courses across specializations to create a customized set of skills.

Digital Marketing

Capstone: 1 course
The capstone course asks learners to tackle real-world business challenges and present their strategic solutions, serving as a valuable portfolio project that demonstrate business knowledge, skills, and ability to successfully lead in today’s dynamic economy.

Total Credit Hours: 120

What You'll Learn

Students will acquire skills and knowledge in:

• Business Knowledge: Demonstrate a comprehensive understanding of the fundamental concepts, principles, and frameworks of business.
• Communication: Demonstrate effective communication through well-structured written documents and articulate presentations in diverse professional contexts.
• Caree & Life-Long Learning: Discover individual values, knowledge, skills, and abilities to identify personal, educational, and professional growth opportunities.
• Leadership: Assess how the roles of leadership, management, teams, and structure contribute to organizational performance.
• Technology: Apply quantitative principles using digital technologies, tools and data to support actionable insights.
• Legal & Ethical: Interpret ethical, legal, and cultural standards in global business.
• Quantitative: Apply quantitative reasoning skills to analyze complex problems, interpret data, and make informed decisions across various disciplines and professional contexts.
• Gen Ed: Demonstrate the knowledge, skills and attitudes required of all disciplines through general education in fundamental academic disciplines: written and oral communication, quantitative principles, natural and physical science, social and behavioral sciences and humanities and fine arts.

Graduates will be prepared for roles such as

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist
• Content Marketing Specialist
• Email Marketing Specialist
• E-commerce Marketing Manager
• Marketing Analyst
• Brand Strategist
• Influencer Marketing Manager