BS in Business Administration/Marketing

The Bachelor of Business Administration (BBA) at UMSL is a 120-credit-hour program designed to provide students with a versatile education in core business disciplines. Students can pursue a general business degree while tailoring their studies through a diverse array of business courses, including accounting, business analytics, supply chain management, marketing, finance, and management. This program emphasizes flexibility, career readiness, and real-world application, preparing graduates for dynamic roles in today’s competitive business landscape.

Who Should Register

This program is perfect for:

• Aspiring professionals seeking a foundational education in business.
• Individuals looking to launch or advance careers in areas like finance, marketing, or management.
• Students who value flexible learning options, with online, in-person, and hybrid formats available.
• Professionals aiming to connect with a thriving network of business leaders in St. Louis.

Why Earn Your Business Administration Degree at UMSL?

UMSL’s BBA program provides numerous advantages:

Flexibility
Full- or part-time options with online and hybrid learning formats.

Community Connections
Learn from and network with St. Louis business leaders.

Internship Opportunities
Gain practical experience with support from UMSL’s dedicated internship coordinator.

Expert Faculty
Courses are taught by highly qualified faculty with real-world experience and award-winning research.

Affordability
Competitive tuition with access to scholarships and financial aid options.

What You'll Learn

Students will gain skills in:

Business Fundamentals
Core disciplines like accounting, finance, marketing, and management.

Analytical Thinking
Applying business analytics and statistics to solve complex problems.

Strategic Leadership
Developing leadership and organizational management strategies.

Operational Expertise
Managing supply chains and operations efficiently.

Technology in Business
Leveraging information systems to drive decision-making and growth.

Graduates with a BBA from UMSL can explore diverse career paths, contributing to St. Louis’ vibrant economy and beyond.

Career Pathways:

• Logistics Manager
• Account Manager
• Finance Manager
• Human Resource Manager
• Marketing Manager
• Management Consultant
• Corporate Officer
• Entrepreneur
• Operations Director
• Supply Chain Director

Additional Roles Include:

• Administrative Services Manager
• Business Intelligence Analyst
• Advertising and Promotions Manager
• General and Operations Manager
• Sales Engineer

Career Outlook:

• Median Annual Salary: $78,570
• Projected Employment Growth: 7% by 2032