Brand Strategy & Digital Marketing

The Intermediate Certificate in Digital Marketing equips learners with the knowledge and skills to drive marketing-led growth in a competitive, digital-first world. The program provides a comprehensive overview of digital marketing practices, including Branding and Creative Direction, Marketing Strategy and Planning, Marketing Channels and Management, Digital Advertising and SEO, and Digital Marketing Analytics. Designed for practical application, the curriculum emphasizes strategies to enhance customer experiences and build effective communication in the digital age.

Who Should Register

This certificate program is ideal for:

• Marketing professionals looking to deepen their digital marketing expertise.
• Business owners and entrepreneurs seeking to enhance their brand’s digital presence.
• Individuals aspiring to transition into marketing roles in a digital-first landscape.

Why Choose Nexford

Nexford University focuses on delivering practical, career-ready skills for a global workforce. As a Public Benefit Corporation based in Washington, DC, Nexford prioritizes public benefit over profit, leveraging innovation and personalization to align credentials with workforce needs. The university’s learner-centric approach ensures that graduates are prepared to excel in today’s fast-paced, digital-first business landscape.

Admission Requirements

Applicants must provide:

• Government-issued identification
• Passport-style photo or selfie
• Proof of English language proficiency
• Official transcripts verifying:
  • Receipt of a bachelor’s degree from an accredited or recognized international institution, or
  • Completion of a high school diploma or equivalent (e.g., GED or national exam certificate)

Additional Notes:

• Non-English documents require official translation.
• Transcripts may be reviewed internally to validate self-certification data.

Required Courses

MKT3250 Branding and Creative Direction

What You'll Learn

• Build a solid foundation in digital marketing and analytics in a business context and show that you’re more than a generalist
• Gain soft skills of the future like critical and creative thinking
• Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
• Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
• Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
• Earn a certificate as well as digital badges as you go – including credentials from LinkedIn Learning

Graduates of this program can pursue roles such as:

• Digital Marketing Specialist
• SEO/SEM Analyst
• Marketing Campaign Manager
• Brand Strategist
• Social Media Manager
• Customer Experience Specialist

They will possess the practical skills needed to lead marketing initiatives in a digital-first environment.