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Brand Strategy & Digital Marketing

Brand Strategy & Digital Marketing

Nexford University

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Overview
Admissions
Academics
What You’ll Learn
Benefits

Overview

The Intermediate Certificate in Digital Marketing equips learners with the knowledge and skills to drive marketing-led growth in a competitive, digital-first world. The program provides a comprehensive overview of digital marketing practices, including Branding and Creative Direction, Marketing Strategy and Planning, Marketing Channels and Management, Digital Advertising and SEO, and Digital Marketing Analytics. Designed for practical application, the curriculum emphasizes strategies to enhance customer experiences and build effective communication in the digital age.

Who Should Register

This certificate program is ideal for:

Marketing professionals looking to deepen their digital marketing expertise.
Business owners and entrepreneurs seeking to enhance their brand’s digital presence.
Individuals aspiring to transition into marketing roles in a digital-first landscape.

Why Michigan State University

Why Choose Nexford

Nexford University focuses on delivering practical, career-ready skills for a global workforce. As a Public Benefit Corporation based in Washington, DC, Nexford prioritizes public benefit over profit, leveraging innovation and personalization to align credentials with workforce needs. The university’s learner-centric approach ensures that graduates are prepared to excel in today’s fast-paced, digital-first business landscape.

Admission Detail

Admission Requirements

Applicants must provide:

Government-issued identification
Passport-style photo or selfie
Proof of English language proficiency
Official transcripts verifying:
- Receipt of a bachelor’s degree from an accredited or recognized international institution, or
- Completion of a high school diploma or equivalent (e.g., GED or national exam certificate)

Additional Notes:

Non-English documents require official translation.
Transcripts may be reviewed internally to validate self-certification data.

Curriculum

Required Courses

MKT3250 Branding and Creative Direction

Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.

You’ll learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.

MKT3251 Marketing Strategy and Planning

Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.

MKT3252 Marketing Channels, Tactics and Management

The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

MKT4100 Digital Marketing Analytics

Our Digital Marketing Analytics course emphasizes the importance of data and analytics in today’s business environment. Learners taking this Digital Analytics course measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.

What You’ll Learn

What You'll Learn

Build a solid foundation in digital marketing and analytics in a business context and show that you’re more than a generalist
Gain soft skills of the future like critical and creative thinking
Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
Earn a certificate as well as digital badges as you go – including credentials from LinkedIn Learning