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Master of Business Administration, Concentration in Marketing

Program Type

Masters

Program Format

Online

Instruction Format

Instructor Led

Credit Hours

39

Duration

12-18 months F/T

Next Start

01/19/2025

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Program Overview

Fully accredited by the Accreditation Council for Business Schools & Programs (ACBSP), the Caldwell University MBA program will help you achieve your personal and career goals at a highly competitive cost-per-credit. Strong emphasis is placed on personal growth and individualized attention to learning through small class size, practical skills and compassionate faculty who focus on practice beyond theory.

Whether you're aiming to advance in your current marketing role or break into this dynamic field, an MBA in Marketing from Caldwell University will equip you with the skills and expertise to propel your career forward. Let us help you enhance your professional brand with an MBA from Caldwell University.

Program Features

  • Competitive tuition
  • 7-week terms
  •  Flexible Online format
  •  Focus on what is, not just what could be
  •  Personal attention

What You'll Learn

Prepare for a wide range of exciting career opportunities in marketing by developing a dynamic skill set. Caldwell’s MBA marketing concentration features courses in product management, brand development, digital media, and strategic marketing plans.

Admission Requirements

  • Bachelor’s degree from an accredited college or university
  • Undergraduate GPA of at least 2.75 overall and 3.0 in business as a major
  • Two references for graduate study
  • Personal interview upon Graduate Coordinator’s request
  • Personal statement: Submit a statement of objectives for entering the program
  • Resume highlighting business, leadership, and work experience
  • Students who enter the program with an undergraduate degree outside of business need to take BU 095 MBA Prerequisite Module

Curriculum & Tuition

Tuition

Cost per credit hour: $735

Total credits: 39

Curriculum Details

Here’s the list of the courses:

  1. BU 645 Managing New and Existing Brands
  2. BU 650 eMarketing

Why Choose Caldwell

Since 1939, Caldwell University has prioritized the needs of our students to ensure they leave prepared and inspired to succeed. In a recent survey of Caldwell University graduate students and alumni, 96% of responders said they would recommend their program, and 90% of those who completed their graduate program rated it as excellent or good. Flexible study options and the personalized attention you deserve will more than elevate your earning potential – they will keep you well-rounded and relevant in today’s business landscape.

Cost per credit hour: $735

Additional tuition reductions and flexible payment options may be available!

Career Pathways

Advertising and Promotions Managers
Market Research Analysts and Marketing Specialists
Marketing Managers
Public Relations Managers
Sales Managers