Introducing our new Digital Transformation certificate series from Emory Goizueta Business School - Learn More

Brand Strategy & Digital Marketing

Program Type

Graduate Certificate

Program Format

Online

Instruction Format

Instructor Led

Courses

4 courses

Credit Hours

12

Duration

8 months

Next Start

01/01/2025

course 002

Program Overview

Organizations that differentiate themselves in a competitive landscape and prize their customers’ needs generate marketing-led growth. This certificate provides a comprehensive overview of the business of marketing in a digital-first world. The curriculum covers Branding and Creative Direction, Marketing Strategy and Planning, Marketing Channels, Tactics and Management, Digital Advertising and Search Engine Optimization, and Digital Marketing Analytics. The Intermediate Certificate offers practical insight into enriching the customer experience with effective digital marketing communication strategies.

What You'll Learn

Apply digital approaches for defining brand, products and services in order to enhance the overall success and reputation of a business

Admission Requirements

  • Government-issued identification
  • Passport-style photo or “selfie”
  • Evidence of English language proficiency
  • Official transcript verifying receipt of a bachelor’s degree from:
    • An accredited institution listed by the U.S. Department of Education, or
    • An international institution of higher education approved by the appropriate national ministry of education or recognized country equivalent
  • Documents not written in English must be accompanied by official translations, such as those provided by:
    • A validated institutional official, or
    • An embassy
  • If a translated copy of the documents is not available upon application, The Office of Admissions will translate the document before making a decision
  • All learners wishing to enroll in the Bachelor of Business Administration (BBA) program must have:
    • Self-certification of high school completion or its equivalent (e.g., GED or national exam certificate)

Note: An official transcript or verification may be required after an internal review of student records to validate self-certification data.

Curriculum & Tuition

Tuition

Monthly Tuition Fee: $310

Total credits: 12

4 courses

Why Choose Nexford

Nexford is where global citizens learn the skills they need, at the moment they need them most. We help people move forward in their careers – and their lives. We're a Public Benefit Corporation based in Washington DC. Yes, we're for profit, but we prioritize public benefit over profit. Every time. Nexford aims to demonstrate a more effective way of aligning credentials to the workforce--one that is far better positioned to give any learner, regardless of starting point, an educational foundation for lifelong success. We do this through curricular innovation, leadership in learning analytics and the development of models and tools that enable personalization and impact at scale. We are a cross-disciplinary team of relentlessly optimistic, ambitiously creative, solution-oriented problem solvers who collaborate to uncover and develop new scalable ways to enable our internal and external partners to consistently drive learner impact using the latest technologies and innovative practices available.

Monthly Tuition Fee: $310

Additional tuition reductions and flexible payment options may be available!

Career Pathways

Advertising Sales Agents
Market Research Analysts and Marketing Specialists
Marketing Managers
Online Merchants
Public Relations Managers