BBA with Specialization in Business Analytics

Program Overview

Hyperconnectivity represents a tilt in the lens of the world – and the explosion of the global economy has recast what it means to do business. The Nexford University (NXU) Bachelor of Business Administration (BBA) provides a solid footing in the fundamentals of business. It also forms part of our stackable credentials, making it a clear pathway for learners to advance to the NXU Masters of Business Administration (MBA) degree. The curriculum is a primer for critical, analytical, and strategic thinking, and combines general education courses with eight specialization options. These include Business Analytics, Entrepreneurship, Digital Marketing, Supply Chain Management, Artificial Intelligence, Product Management, Digital Transformation, and International Business. The most complex business questions today are best answered with global sensitivity and evidence-based insight. This interdisciplinary degree is a direct route to a transnational career.

What You'll Learn

• BUSINESS KNOWLEDGE: Demonstrate a comprehensive understanding of the fundamental concepts, principles, and frameworks of business.
• COMMUNICATION: Demonstrate effective communication through well-structured written documents and articulate presentations in diverse professional contexts.
• CAREER & LIFE LONG LEARNING: Discover individual values, knowledge, skills, and abilities to identify personal, educational, and professional growth opportunities.
• LEADERSHIP: Assess how the roles of leadership, management, teams, and structure contribute to organizational performance.
• TECHNOLOGY: Apply quantitative principles using digital technologies, tools, and data to support actionable insights.
• LEGAL & ETHICAL: Interpret ethical, legal, and cultural standards in global business.
• QUANTITATIVE: Apply quantitative reasoning skills to analyze complex problems, interpret data, and make informed decisions across various disciplines and professional contexts.
• GEN ED: Demonstrate the knowledge, skills, and attitudes required of all disciplines through general education in fundamental academic disciplines, including:
  • Written and oral communication
  • Quantitative principles
  • Natural and physical sciences
  • Social and behavioral sciences
  • Humanities and fine arts

Admission Requirements

• Government-issued identification
• Passport-style photo or “selfie”
• Evidence of English language proficiency
• Official transcript verifying receipt of a bachelor’s degree from:
  • An accredited institution listed by the U.S. Department of Education, or
  • An international institution of higher education approved by the appropriate national ministry of education or recognized country equivalent
• Documents not written in English must be accompanied by official translations, such as those provided by:
  • A validated institutional official, or
  • An embassy
• If a translated copy of the documents is not available upon application, The Office of Admissions will translate the document before making a decision
• All learners wishing to enroll in the Bachelor of Business Administration (BBA) program must have:
  • Self-certification of high school completion or its equivalent (e.g., GED or national exam certificate)

Note: An official transcript or verification may be required after an internal review of student records to validate self-certification data.