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BA in Communication/Strategic Communication

Program Type

Bachelor

Program Format

Online

Instruction Format

Instructor Led

Credit Hours

120

Next Start

01/21/2025

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Earn your Bachelor of Arts in Communication at UMSL and develop the skills and confidence to communicate effectively across a range of environments and platforms.

The B.A. in Communication is a flexible degree program that exposes students to mainstream communication research and theory while allowing the student to emphasize his or her specific area of interest.

The Strategic Communication emphasis area deals with public and inter-organizational communication undertaken by companies and organizations to serve a specific company goal or purpose. It is an interdisciplinary approach that can incorporate elements from public relations, advertising and organizational communication.

Students in this emphasis area will create high-quality print, digital, and video products as well as design high-impact messages tailored to specific audiences. The Strategic Communication emphasis area is meant to empower students with the fundamental skills necessary to be competitive in the ever-changing communication field.

Why earn your bachelor's in communication at USML?

Our B.A. in Communication can be tailored to meet your personal, professional or academic goals:

  • Specialize in one of four areas. Pursue a general communication bachelor’s degree or add an emphasis in Applied Visual Communication, Interpersonal Communication, Mass Communication or Strategic Communication. We also offer undergraduate certificates in Health Communication, Media Production or Public Relations.
  • Earn a degree that’s flexible and affordable. Our degree is a great value, with communication scholarships available for those who qualify. And with classes offered 100% online, you can pursue your communication degree on your own terms.
  • Gain real-world experience. Our communication majors are provided extensive opportunities to apply practical skills in real-life settings. Work with a client in our capstone public relations course or serve as an intern for The Barnett Agency, our student-run PR firm.

Curriculum & Tuition

Electives

Tuition

Cost per credit hour: $480

Total credits: 120

Why University of Missouri-St. Louis

Through UMSL, students can join an empowering and inclusive community of problem-solvers known as a force for transformation in the St. Louis region and beyond. The UMSL College of Business Administration is accredited by the world’s premier business school accrediting organization, the Association to Advance Collegiate Schools of Business, in both business and accounting. This places UMSL among the top 2% of business schools worldwide.

Cost per credit hour: $480

Additional tuition reductions and flexible payment options may be available!

Career Pathways

Administrative Services Managers
Advertising and Promotions Managers
Chief Executives
First-Line Supervisors of Office and Administrative Support Workers
Fundraising Managers
Market Research Analysts and Marketing Specialists
Marketing Managers
News Analysts, Reporters, and Journalists
Political Scientists
Public Relations Managers
Public Relations Specialists
Sales Engineers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Technical Writers
Training and Development Specialists